The biggest news in the mobile market over the past few weeks has been Nokia’s decision to use Windows Phone 7 in its future smartphones. This is unquestionably a wise decision for Nokia, as their smartphones suffered considerably poorer sales and a notable absence of positive reviews. While there was some good buzz, their efforts have been sidelined by the big brands already established and with growing ‘app’ ecosystems. All this despite the fact that they do still perform supremely well when it comes to ‘feature phones’; many businesses still offer these to employees and countless members of the public rely on them too. That said, it’s fairly clear that the mobile market, for both businesses and personal customers, is sallying forth in the direction of the smartphone. Something needed to be done, and Nokia did it.
Now, what does Nokia’s decision mean for businesses? Most are still issuing BlackBerries, as they remain the optimum device for security and general business use. But many companies have made the switch and are now issuing iPhones and sometimes even Google Androids to their businesses. The pairing of Microsoft and Nokia will be difficult to resist. After all, most computers run Windows, and the possibilities for syncing the two could be very beneficial. This can only be a good thing going forward.
Caution, however, is also prudent in this particular instance. Windows Phone 7 is a very new system. The phones have just had their first update, which is naturally one of many but which doesn’t negate the fact that there are still kinks to be worked out. It may be too early to entrust your security, especially on sensitive issues, to this new type of phone. The future is bright for the partnership, though – with Nokia’s durable hardware and the so far very advanced Windows Phone 7, there is a lot of potential for this partnership to go big.
The company looking to upgrade its phone systems at present may want to wait on Windows Phone 7. BlackBerries are still great choices, and if you are more web-based as a corporation, iPhones and Androids can help your employees keep their finger on the pulse of the digital world.


